Joe Biden's innovative ways of campaign during the lockdown!!

With the coronavirus pandemic, the entire country has come to a standstill. The virus also put a temporary ban on election events. There are absolutely no rallies, no primary votings, and no campaign events as the people of America are under lockdown and are advised to follow social distancing. Biden, who has an experience of over 50 years in American politics, is a classic retail person. Biden is a man who loves to give hugs, shake hands, take selfies and look directly into the eyes of the voters. But with the coronavirus outbreak, his campaign is grounded with no rallies, no travel, and no chance for the above things.

Taking this as an opportunity, former Vice President Joe Biden is working on honing his skills and making himself comfortable with the virtual world. His campaign team also realized the potential of social media campaigning. His rival, Bernie Sanders, had been maintaining robust digital operations over the years. Sanders, who is a pioneer in making virtual briefings, also made multiple digital appearances in the past few days. On the other hand, Biden is a late entry to the virtual world and is coping up at the right time. Biden’s campaign now is all about virtual fundraisers, live-streamed speeches, remote TV interviews, Facebook videos, and live streams.

Biden and his campaign team have built a makeshift home-studio to address all the TV interviews and make video bytes for his campaign. In his home-studio, Biden spends hours of his time on the phone speaking with the public health advisory committees, fellow party members, economic advisors, and State governors. Although he has been facing minor glitches in handling the new set up, Biden’s campaign team is always ready to fix them at the earliest. He took his campaign to another level by launching a podcast to reach voters during the lockdown of the pandemic.

The podcast named “Here’s the Deal” is aimed to provide - A promising voice of clarity during the uncertain times of the lockdown. The podcast usually revolves around the topics affecting the countrymen’s routine lives, with conversations between Biden and top experts from America. In the recently concluded 20-minute episode recorded last Tuesday, Biden interviews Ron Klain, who was his former chief of staff and also served as the Obama’s administration’s Ebola czar. The discussion ranged on the topic of how President Trump should be dealing with the pandemic, which killed more than 2000 people and infected over 100 thousand Americans. Towards the end of the podcast, Biden asked listeners, “Why am I doing this?” and then he continued “so that we can continue to keep talking to each other even during the lockdown. We can’t hold rallies anymore, but I want you to know that I’m always back of you, and I’m on your side. We are going to get through this pandemic together as a country.”

Dr. Dhillon Randeep

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